Who We Are
MorningView Advisors
We believe that small businesses are the heartbeat of the US economy - and we also believe that, with just a little better tools and advice, the leaders of these businesses can make radical positive improvements in their companies. We want to help them get there.
Phil Huff
Over the past two decades, I’ve built and sold two 8-figure companies and helped dozens of CEOs grow theirs.
Today, I partner with small business owners and executives to improve revenue, strengthen leadership, and build the systems and team alignment needed to scale effectively.
If there’s a part of your business keeping you up at night, I’d be happy to offer a short business review. No sales pitch—just a chance to identify hidden opportunities, reduce friction, and spark growth. As someone who’s been in the trenches, I know how powerful the right insight at the right moment can be.
I don’t work with everyone I speak to—but if I see a way to help, I’ll walk you through how I work and what next steps could look like.
Katherine Huff
With a background in operations, logistics, and client service, I help small business owners streamline how they deliver value—whether that’s through physical goods, digital products, or professional services.
Over the years, I’ve worked with teams to simplify workflows, improve customer experience, and build delivery systems that scale. My goal is to remove friction from the day-to-day so business owners can focus on what they do best.
If your operations feel chaotic or your clients aren’t consistently getting the experience you want them to have, I’d be happy to explore where things might be getting stuck—and how we can fix it.
Our Uniqueness
We don’t offer one-size-fits-all solutions. What makes MorningView Advisors different is our blend of real-world leadership experience and personalized coaching. Phil has built, scaled, and sold businesses across industries, and he understands the complex journey of entrepreneurship from every angle. With us, clients receive practical, battle-tested insights—not theory or fluff.
Our guidance is grounded in empathy, clarity, and results. Whether we’re refining your leadership skills or building scalable systems, every strategy is tailored to your business, your goals, and your pace.
Our Purpose
Our purpose is simple:
To empower small business owners to move from survival mode into sustainable, confident growth. We help leaders identify what’s holding them back, strengthen their foundations, and take focused steps toward building a business they love running.
What Our Clients Say
-
![]()
Working with Phil completely transformed how we approach operations and strategy. He didn’t just advise — he got into the trenches with us.
Phil brought clarity to our business systems and helped us build repeatable frameworks. We now have scalable operations and a roadmap we can confidently follow.
— Danielle M.
-
![]()
Phil’s coaching gave me the tools and confidence to lead boldly and strategically. It was like upgrading my mindset and my methods all at once.
With every session, I gained clarity and focus. I now delegate better, lead with intention, and feel aligned with my business goals.
— Aaron L.
-
![]()
Before Phil, our team felt disjointed and reactive. Now we communicate better, take ownership, and move forward as one unit.
His process was insightful and practical. We realigned roles, improved accountability, and created a culture of collaboration.
— Maya R.
-
![]()
“It all begins with an idea. Maybe you want to launch a business.”
